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January 27, 2010
Apple is set to unveil a new product at a news conference in San Francisco at 18:00 GMT. The tech media have been speculating about the event for months but secrecy has been tight. Despite this, most speculation centres around the new device being a tablet computer; a middle ground if you will. Larger than an iphone but smaller than a mac book.
There is a lot of excitment because Apple often have a new take on such devices. Many people see problems with tablets because they are comprimise between to different devices that most people already own. Another factor to take into account is the price. Apple products are cool, high fashion products and have a price tag to match. However, with the Apple brand being so well known its cool image could soon be becoming conformist with hype that doesn’t match the reality.
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